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Beauty Marketers: Best in Class
A couple of years ago, Advertising Age published an impressive 20-page tribute to L’Oreal, entitled 100 Years of Celebrating Beauty. The piece described a passionate marketing company who has believed...
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10 Ways to Slay Goliath
My business career is characterized with a bunch of David versus Goliath encounters. As a 23 year-old Macleans Toothpaste Brand Manager in 1970, my colleagues and I competed against powerhouses...
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Marketing a Bull to Withstand a Monster
In my blog of last week, entitled A Monster of an Idea, I gave kudos to the Monster Beverage Corporation for becoming a ridiculously-profitable, high-growth $2 billion dollar enterprise despite...
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Why Price Fixing Continues
Last year, EU regulators fined P&G and Unilever to the tune of $456 million for price fixing laundry detergents in eight European countries. Henkel, their competitor blew the whistle on the cartel....
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